The FTLife Academy is dedicated to becoming the best training institute in the industry. In our relentless pursuit of excellence, the Academy has established various innovative learning platforms to meet the needs in sales force training. In the BENCHMARK Wealth Management Awards 2016, we were named the "Best-in-Class Agency Training Team of the Year" for the notable performance in our "Mobile Learning" capability launched in 2015.
FTLife is proud to receive the 'Outstanding Integrated Marketing Strategies Award' in the Hong Kong Insurance Awards 2016, organised by The Hong Kong Federation of Insurers (HKFI) and the Metro Finance radio channel. Innovative marketing campaigns featuring our "Your Future Our Promise" mantra were integrated with various marketing programmes to get the company closer to customers.
A prime example is the launch of FTLife’s TargetCare Cancer Plan. Apart from print, outdoor media and radio advertising, we also deliver information via social media and website. Celebrities share tips on healthy living, while microfilms underline the importance of health protection. We also devised customer incentive rewards and health seminars.
Commitment to unlocking agency and staff potential were the reasons behind FTLife’s success in the Hong Kong Insurance Awards 2016, organised by The Hong Kong Federation of Insurers (HKFI) and the Metro Finance radio channel. This is the second consecutive year the company has won the prestigious "Outstanding Training & Development Award – Top 3 Finalist".
A hallmark of FTLife's rich heritage is a reputation for high-quality training and development. Jimmy Chan, Head of FTLife Academy, said: "We focus sharply on developing skilled agents via use of learning platforms exemplified by the highly-successful Mobile Classroom concept, which facilitates ongoing education to achieve ever-rising levels of professionalism."
As a responsible corporate citizen, FTLife has always been committed to paying heed to the need of the less privileged groups.
FTLife won a Gold Award for the third consecutive year in the Web Accessibility Recognition Scheme, organised by the Office of the Government Chief Information Officer and the Equal Opportunities Commission. This recognises our efforts in opening up access to online information and services to a wider cross-section of society by including the elderly and persons with disabilities.
Remaining faithful to its "Your Future Our Promise" brand message, FTLife insists on meeting customer needs with only the highest-quality financial protection and wealth management offerings.
We have been presented with the "Life Insurance" award in the High Flyers Awards 2015 organised by Hong Kong Business magazine. This is the ninth consecutive year the company has received this prestigious recognition, which reflects its strong reputation in the market and its top-tier services and pioneering products.
FTLife is committed to a path of continuous improvement in the way it nurtures its consultants. This has been evidenced by the title of "Accredited Professional Financial Planning Firm" from 2014 to 2016, which was conferred on FTLife by the Institute of Financial Planners of Hong Kong (IFPHK) in recognition of the growing number of consultants achieving CFPCM and AFPTM certification.