28 October 2016
Exceptional marketing expertise and a commitment to unlocking agency and staff potential were the reasons behind FTLife's success in the Hong Kong Insurance Awards 2016, organised by The Hong Kong Federation of Insurers (HKFI) and the Metro Finance radio channel.
The "Outstanding Integrated Marketing Strategies Award" and "Outstanding Training & Development Award – Top 3 Finalist" were last night presented to FTLife – a new brand in Hong Kong's insurance industry – at a special presentation ceremony at the InterContinental Hotel.
Outstanding Integrated Marketing Strategies Award - Winner
FTLife is proud to receive the 'Outstanding Integrated Marketing Strategies Award'. Innovative marketing campaigns featuring our "Your Future Our Promise" mantra were carefully integrated with various marketing programmes to get the company closer to customers.
A prime example is the launch of FTLife’s TargetCare Cancer Plan. Apart from print, outdoor media and radio advertising, we also deliver information via social media and a website. Celebrities share tips on healthy living, while microfilms underline the importance of health protection. We also devised customer incentive rewards and health seminars.
Outstanding Training & Development Award – Top 3 Finalist
A hallmark of FTLife's rich heritage is a reputation for high-quality training and development.
Jimmy Chan, Head of FTLife Academy, said: "We focus sharply on developing skilled agents via use of learning platforms exemplified by the highly-successful Mobile Classroom concept, which facilitates ongoing education to achieve ever-rising levels of professionalism."
This is the second consecutive year the company has won the prestigious "Outstanding Training & Development Award – Top 3 Finalist".