27 Oct 2017
FTLife has been honoured in the Hong Kong Insurance Awards 2017, organised by The Hong Kong Federation of Insurers (HKFI) and the South China Morning Post.
The “Outstanding Integrated Marketing Strategies Award (Corporate)” and “Most Innovative Product/Service Award” titles were conferred on the company at a special prize presentation ceremony and gala dinner event at the InterContinental Hotel.
FTLife Asia CEO Lennard Yong said: “We always aim to deliver superior products and make the public aware of how well we serve our customers through creative and meaningful marketing activities.”
Outstanding Integrated Marketing Strategies Award (Corporate) – Top 3
Our innovative approach to crafting marketing strategies has attracted wide industry recognition as we received this award 3 times in the past 4 years.
FTLife’s branding campaign took its new corporate identity to the public using both traditional and new media, as well as via large-scale events and sponsorship. Our innovative and integrated marketing strategy enables us to build a strong brand, aligning well with our brand motto – “Your Future, Our Promise”.
FTLife’s Chief Marketing Officer Angela Yam said: “Our branding campaign focused sharply on the way we combine resources from our parent company with the wealth of expertise held by FTLife in order to meet and even exceed customer expectations. Key to this is staying open-minded and keeping up to speed with market dynamics.”
Most Innovative Product/Service Award – Top 3
Our flagship “Regent Insurance Series” brings glory to the company in the “Most Innovative Product/Service Award” category.
This highly-competitive product provides coverage up to the age of 128 of the initial insured, allowing customers to grow wealth over an extended period. It offers a legacy planning solution for policyowners to allocate their wealth flexibly via assignment of beneficiaries and making provision such that the future generations will have the means to realise their dreams in life.
FTLife’s Chief Product Officer, Christine Yeung, said: "The Regent Insurance Series leads the market in offering robust protection and substantial return. We paid close attention to every aspect of the product – and accommodated market changes and customer needs – until it became supremely competitive.”
Lennard Yong added: “Insurance is a ‘people’ business and nothing speaks louder than a commitment to placing customers at the centre of everything we do. In this regard, we will continue to provide customers with innovative and superior products designed to suit their needs at different stages of life. We will continue to explore ways of enhancing the overall customer experience when rolling out new advertising campaigns.”